Open defecation continues to be a critical health challenge globally, affecting almost 1 billion people worldwide and contributing significantly to an estimated 842,000 people who die yearly from sanitation-related diseases.
In sub-Sahara Africa, 200,000 children under the age of five die from diarrhea annually, while the numbers dying from cholera within the region are similarly high because of poor sanitation, hygiene practices, and unsafe water supplies
In 2019, Ghana was ranked second after Sudan in Africa for open defecation, with almost 5 million Ghanaians not having access to any toilet facility. Ghana’s sanitation situation remains a major challenge.
Though there have been efforts from successive governments and development agencies to curtail the situation, much has not been realized especially in the area of open defecation.
The Multiple Indicator Cluster Survey 2017/18 reveals that:
- Over 13 million Ghanaians representing 45% use shared facilities. The high proportion of this population is mostly concentrated in low-income urban settlements.
- 22% of Ghanaians still practice open defecation. This is especially more rampant in rural Ghana with about 4.2 million people (representing 31% of rural population) engaging in this practice. About 1.8 million (representing 11% of the urban population) equally practice open defecation.
Based on the analysis of the MICS 2017/18 data, we estimate a minimum of 3.0 million new improved latrines/toilet facilities are needed to attain the Sustainable Development Goals for sanitation by 2030.
Also, while potential market players exist to facilitate the sales and distribution of SATO pans, the market is characterized by low volume / high margin
Sato pan has been on the Ghanaian market for over a year. It is distributed and managed by TFHO. The brand provides affordable toilet solutions options to variety target audience.
The brand has enjoyed considerable sales since its introduction. The brand has been supported with distribution and marketing of the brand especially in the Q4 of 2019. We have engaged in below the line activities as well as Social Behavioral Change Communication activities that has yielded positive results. The brand is fast penetrating the Ghanaian market mainly in the Volta, Greater Accra, Bono and the Northern regions of Ghana. We currently have established distributor that provide services around the country. TFHO has made consistent effort to maintain connectivity with trade and final consumers.
The Organization also utilized a few selected ATL platforms leveraging on sponsorships and commemorative days to reinforce its campaigns.
TFHO is seeking advertising agencies to produce a television (TV) advertising for SATO pan.
SATO pan, is an innovative safe toilet system made from durable plastic (polypropelene) which is easy to clean and maintain with minimal water. It has a simple trap door lever at its base making it self-sealing
Interested Agencies should submit a detail Company profile, indicating their capabilities to execute these services.
Profile should include:
- Company Mission and Vision
- Management Team
- Similar projects executed in the past
- Client References
- Shortlisted Agencies will receive a detail advertising brief to enable them to submit a proposal(technical/Financials)
- HOW TO APPLYInterested agencies can visit www.tfhoghana.org for further details
Expression of Interest should be addressed and sent to :
The Procurement Section
Total Family Heath Organization, Dzorwulu -Accra
- Salary Offer NEGOTIABLE/ATTRACTIVE
- Address Head Office No. 74 Second Osu Badu Street, Airport West
- Experience Level Senior
- Total Years Experience 0-5